Sony produces some of the most talked-about and innovative cameras. Yet the company is worth practically nothing. Credit ratings agency Moody’s — right, one that missed the U.S. suprime housing bubble — downgraded Sony’s credit rating for corporate bond status to junk. With stable outlook. Meaning Sony cameras won’t disappear from the face of the […]
While CaNikon — the still dominant players in the standalone camera market — keep on copying each other and incrementally improve their technologies, competitors Fujifilm and Sony are thinking outside the box. While Fujifilm is betting on the retro form factor supported by its outstanding experience in imaging technology, Sony pushes the limits — what […]
A few years ago, when the Sony Alpha lineup was still more concept than reality, a good photographer friend of mine who was the sole importer and distributor of Olympus E-System gear gave up on Olympus and switched over to Sony’s nascent DSLRs. Not that he didn’t like Olympus. The potential and future he saw […]
