While CaNikon — the still dominant players in the standalone camera market — keep on copying each other and incrementally improve their technologies, competitors Fujifilm and Sony are thinking outside the box. While Fujifilm is betting on the retro form factor supported by its outstanding experience in imaging technology, Sony pushes the limits — what […]
It’s no more secret that Sony, the probably most innovative and aggressive camera manufacturer these days, aims for the top spot in the digital imaging world. And boy are they on track, poised to steal more photographers’ hearts, first and foremost with their full-frame formula making photographers’ longed for dream of compact digital full-frame come […]
It took Sony some time to come up with a successor to its full-frame flagship, the trusty, chunky A900. Sony eagerly wanted to get it right. Now the Japanese introduce the long-awaited, all weather-sealed and ruggedized Sony Alpha SLT A99, promising a new performance standard for professional DSLRs by combining all of the benefits of […]