How Much Is an Image Worth? Rethinking Licensing in the Online Age

How Much Is an Image Worth? Rethinking Licensing in the Online Age

By YVAN COHEN, LIGHTROCKET In an era where images are so omnipresent they sometimes appear to be on the verge of replacing complete sentences, the laws of supply and demand are exerting their inevitable downward pull. The first big slide occurred in the early 2000s when newly created agencies like iStockphoto and Shutterstock sought to […]