+++ UPDATE: As I see it, the See Impossible campaign is a rebranding of Canon as a multi-tasking do-everything conglomerate… “Mission impossible” by Canon — Mixing marketing with wit and philosophy, not something you see everyday in the photography industry. Now Canon, world’s digital imaging leader, does exactly this with a new countdown campaign. Whatever […]
Can’t blame the big boys for slowly getting paranoid. Canon’s latest anti-cellphone shooter ad points into exactly this direction. Claiming that only a real camera is a real camera. The point-and-shoot market is in tailspin and Canon’s mirrorless M sells way below expectations, so all the hopes rest on the aging DSLR dominance. Canon’s not […]
We’re currently living at the threshold of a new camera age. Well that’s what camera names suggest. It’s the age of cameras with a “1” in their name, symbolizing the start of a new era, doesn’t it. Take the Sony RX1, the Fujifilm X-E1 after the X-Pro1, the Nikon 1 series or Samsung NX1000. Add […]
A few years ago, when the Sony Alpha lineup was still more concept than reality, a good photographer friend of mine who was the sole importer and distributor of Olympus E-System gear gave up on Olympus and switched over to Sony’s nascent DSLRs. Not that he didn’t like Olympus. The potential and future he saw […]
