After Phil Schiller, Apple’s vice president of marketing, famously told photographers to stop learning, Apple and the iPhone will do the work for you, is Fujifilm seriously trying to follow suit?! Schiller back in September 2013 said, “It used to be the way you take better pictures is you learn to be a better photographer.” Now Fujifilm Middle East teases on its Facebook page:
X-Robot has finally arrived!! Just in time to help photographers elevate their visuals. With tips and tricks that he has picked up in his adventures, X-Robot will bring all his knowledge into the service of photographers of all competency levels.
The teasers coincide with the upcoming announcement of the all-weather X series on steroids, the widely expected, retro-styled Fujifilm X-T1, a rumored mirrorless with fake Fujica ST-like pentaprism bump, weather sealed body, bigger and better EVF, improved 16MP APS-C X-Trans sensor II, support for UHS-II super fast SD cards writing speeds, 8 fps AF tracking (faster than the X-E2‘s), and more.
So what does the X-T1 have to do with X-Robot? While the two don’t necessarily have to do anything with each other, one improvement usually leads to the other: the teaser campaign suggests increased light sensitivity and a grander perspective (really big viewfinder?).
If you’re in the market for a new camera (system) with a selection of great prime glass, do look forward to the X-T1’s ETA Tuesday, January 28, 2014.