At last, a “Mini M”? Leica’s New Mirrorless System Camera, the Leica T, to Be Unveiled on April 24

At last, a “Mini M”? Leica’s New Mirrorless System Camera, the Leica T, to Be Unveiled on April 24

Our regular readers know that we have a pretty good track record as to future Leica products. Now Leica Forum posted Leica’s official invitation for the unveiling of the German boutique camera maker’s latest addition: the long expected mirrorless system camera with interchangeable lenses. This wouldn’t be THEME without giving you a bit more meat […]

Mirrorless, Mirrorless on the Wall

Mirrorless, Mirrorless on the Wall

Here’s an interesting article by the Economist on where mirrorless camera technology has come from, where it is and where it’s heading to. There’s however a factual error. The gem made by Epson, the iconic RD1 rangefinder introduced in 2004, a joint development by Seiko Epson and Cosina using Leica M mount lenses, wasn’t the […]

Dual Camera Smartphones to Further Pressure Mirrorless and DSLR Sales

Dual Camera Smartphones to Further Pressure Mirrorless and DSLR Sales

It’s the next big thing in the photography world: dual camera smartphones, giving users the power of a wider and a longer lens built in to the phone, each with own imaging sensor. It’s like having a traditional camera with a wide angle lens and a telephoto lens mounted simultaneously. By circumventing the physical requirements […]

State of the Mirrorless Camera Market

State of the Mirrorless Camera Market

This is to follow up on our previous post on the most popular camera brands used, a.k.a. Apple followed by Canon and Nikon, with both the previous market leaders offering a huge range of individual cameras, so the overall popularity of individual models is likely lost in the diversity. Reference site Flickr has just released […]

This Is Leica 2.0 — Some Thoughts on the Designer Leica T

This Is Leica 2.0 — Some Thoughts on the Designer Leica T

Specs aside — it’s a “typical” Leica with relatively noisy upper ISO levels and unsurprisingly moderate AF speed — the new Leica T is quite a stunner. Well the ISO and AF judgment I got from people who shot preproduction models, so it can only get better. But as with any Leica, you don’t buy […]

More Details on the Compact System Camera Leica T (Codenamed “Taifun”)

More Details on the Compact System Camera Leica T (Codenamed “Taifun”)

The Leica X Vario doesn’t sell very well, so Leica puts its hopes into the “Leica T” (codenamed “Taifun”) with interchangeable lenses, to be announced on April 24. Will the T be a serious challenger to mirrorless system cameras? Here is what sources confirm, ahead of the April 24 announcement: APS-C sensor size (1.5x crop […]

The Leica Predicament — 2014 Outlook and Beyond

The Leica Predicament — 2014 Outlook and Beyond

Gathered own sources, industry chatter and added common sense. Leica isn’t in an enviable position. The competition gathers pace. Leica’s grand strength continues to be its brand recognition and, above all, the optics. The famed Leica advantage however diminishes as the quality of cameras becomes more similar. For instance, I know from personal talks with […]

The Leica Mini M Won’t Be Full-Frame, It’ll Be an X Vario System Camera

The Leica Mini M Won’t Be Full-Frame, It’ll Be an X Vario System Camera

This is from trustworthy new sources with access — you can check our track record and we’ve consistently been right. We were the first to know the name of the X Vario, and THEME’s the first site again to learn more details about Leica’s long rumored, new, more compact system camera. There have been consistent […]

World’s First Mirrorless Full-Frame — Order the New Sony A7(R)

World’s First Mirrorless Full-Frame — Order the New Sony A7(R)

For all details, specs and reviews of Sony’s revolutionary mirrorless full-frame system cameras A7 and A7R visit our dedicated, continuously updated The Sony A7(R) File. You can order the Sony A7 and A7R from: Amazon (A7 body / A7 kit / A7R body) B&H (A7 body / A7 kit / A7R body) Adorama (A7 body […]

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

Leica CEO Alfred Schopf tells THEME in an interview he’s not giving away anything. So don’t expect any breaking news or secret product insights. Nevertheless, we’re assured that Leica’s strategic expansion with the soon-to-be-opened Wetzlar manufacture “will certainly make it easier for us to translate innovations into products.” Next key event Leica is “particularly looking […]

Here’s the EVIL APS-C Leica Mini M

Here’s the <del>EVIL</del> APS-C Leica Mini M

Well I have been partially, maybe wishfully and intentionally wrong about the slightly underwhelming, upcoming, miniaturized Leica M. No full-frame, no M mount, but instead you’ll get a CMOS 1.5 crop APS-C sensor with a relatively slow, not really compact Leica Elmar F3.5-6.4 with an 28-70mm equivalence for a rumored price of €2,450 (more than […]

Three Essential Leica M Typ 240 Hands-On Reviews Published

Three Essential Leica M Typ 240 Hands-On Reviews Published

Looks like February 22, 2013, is the day the Leica M Typ 240 embargo ended. We’re pampered with three excellent introductory reviews by versed photographers Sean Read, Jonathan Slack and Ming Thein. They’re all must read, and all three take different approaches. Reid’s review — subscription only — is very detailed, Jono’s written from a […]

Review — The Canon EOS M, Mirrorless Reductionism Not Yet at Its Best

Review — The Canon EOS M, Mirrorless Reductionism Not Yet at Its Best

Must say I was pretty excited when I got the Canon EOS M — “M” = mirrorless? — for testing. But to cut a potentially long story quite short: Canon, this camera is nice, but so slow, please go back to the drawing board. In the mirrorless world, in my book, the Olympus OM-D E-M5 […]

The Leica M Typ 240 File

The Leica M Typ 240 File

While the other traditional camera maker Hasselblad infuriates its last loyal customers with a luxurized NEX-7 hardly anyone understands, Leica seems to feel the pulse of what the market wants. After the highly successful M9, world’s smallest compact full-frame rangefinder camera, Leica achieves the feat to further develop the digital M line without renouncing what […]

World’s Most Compact Full-Frame: Sony Launches Mirrorless Full-Frame RX1 With a Sweet Zeiss Prime

World’s Most Compact Full-Frame: Sony Launches Mirrorless Full-Frame RX1 With a Sweet Zeiss Prime

Right down my alley – well I’m not talking price, but Leica and Fujifilm better listen up (forget sleeping CaNikon): Photoprice.ca leaks a head-on Leica competitor, a compact Sony mirrorless full-frame, the RX1, to be announced shortly. Beautified by a Zeiss Sonnar 35mm F2 with a copper-colored lens ring (see image further below), this camera […]

The Canon EOS M Mirrorless

The Canon EOS M Mirrorless

Well the Canon EOS M is out of the bag. Canon did a great job plugging leaks — until three days before the official announcement day on July 23, 2012. You’ll get all the juicy news, analyses, first hands-on reviews and preorder information right here on THEME. Canon usually know what they’re doing. And so […]

The Canon Mirrorless Rumors Roundup

The Canon Mirrorless Rumors Roundup

Sooner or later Canon has to jump into the mirrorless fray. Sure they’re losing market share. On the other hand they maneuvered themselves into a comfortable position: observe the competition’s trial and errors, learn from others’ mistakes — and proceed from there with a lineup hopefully mature, thought-out and unique enough right from the start. […]

Are Canon and Nikon Saying Goodbye to the SLR?

Are Canon and Nikon Saying Goodbye to the SLR?

I have the feeling it’s been years that we have been talking about the paradigm change in serious photography, with the change from the good old pentaprism and its reflex mirror to fully electronic mirrorless systems. World’s two biggest camera makers (apart from Apple of course), Canon and Nikon, for years tried to avoid the […]

The Camera Is Dead, Long Live the Camera!

The Camera Is Dead, Long Live the Camera!

Well, the consumer camera. Photokina this year? About two thirds the size two years ago, half the size four years ago. People take more and more pictures and use more cameras than ever before, yet the camera industry is in shatters. There’s hope though. There could be a “the best of all worlds”-camera. Why hasn’t […]

The Hasselblad X1D File

The Hasselblad X1D File

Remember? THEME was the first photography site to report on a pretty groundbreaking camera from Hasselblad coming up. That was back in March. The official announcement of the “game changer” Hasselblad X1D-50c with medium format going mirrorless didn’t disappoint. Hasselblad on June 22, 2016, presented a mirrorless 50MP medium format camera with EVF, ISO range […]

Olympus PEN F — World’s Probably Most Beautiful Digital Camera

Olympus PEN F — World’s Probably Most Beautiful Digital Camera

There’s always a better time to buy a digital camera. Something better, faster, technically more advanced is always around the corner. Not so this time. Chapeau Olympus to the Olympus PEN F. What an iconic piece of beautifully crafted and designed precision engineering. A tribute to the original PEN F produced between 1963 to 1966, […]

Camera Industry’s 15-Year Cycle

Camera Industry’s 15-Year Cycle

By ERWIN PUTS When you review the development of the camera technology since 1960, one can discern a 15-year cycle. The period of the full mechanical precision engineered camera started around 1950 and ended in 1966 when Konica announced the Autoreflex. The trend to automation culminated in the Canon A-1 in 1978 and found its […]

Early Philosophers on the Two Basics of the Creative Photographic Process

Early Philosophers on the Two Basics of the Creative Photographic Process

A thought fun pondering is how the old philosophers, thinkers and artists would have dealt with the onslaught of the digital revolution. How people whose only means of expression was the pen and brush would have made use of new communication technologies. Imagine Salvador Dali with a digital camera and image manipulation — right, he’d […]

Canon’s New 5DS Beasts — If the Going Gets Tough, the Tough Get Going

Canon’s New 5DS Beasts — If the Going Gets Tough, the Tough Get Going

Right after announcement with a flood of emails arriving I was quite excited. Amazing stuff. Full-frame Canon 5D siblings with an astonishing 50.6MP sensor. On second thought though the enthusiasm vanished. Not because the new Canon 5DS and 5DS R are no astonishing cameras — the latter has a “self-canceling” AA filter. Sounds Nikon D800Eish? […]

Black Friday, Cyber Monday & More Deals!

Black Friday, Cyber Monday & More Deals!

Better buy now before these steals are gone, check each deal’s validity: One Link to all B&H Photo Black Friday Specials Sony Black Friday Savings Canon Speedlites Savings Canon DSLR Savings Canon Lenses Savings Canon P&S Savings Nikon Mirrorless Savings Nikon DSLR Savings Nikon P&S Savings More Sony Rebates Amazon Black Friday Deals Amazon Cyber […]

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