That “Leica Look” — Tim Ashley Reviews Leica’s New Baby: Those Cherished M Lenses Look Even Better on the M Typ 240

That “Leica Look” — Tim Ashley Reviews Leica’s New Baby: Those Cherished M Lenses Look Even Better on the M Typ 240

Tim Ashley does it again. I’m pleased that one of the best camera gear hands-on reviewers (who’s a multi-system user!) reviews Leica’s latest digital M baby — and kindly allows THEME to republish it. If you know Tim, you know that you’re about to read some of the most balanced, thought-out, objective gear review written […]

The Leica M Typ 240, a Much Improved M9

The Leica M Typ 240, a Much Improved M9

By Chee Peng Yap Allow me to contribute my two cents worth on thoughts on M 240 after fiddling my M for two weeks since February 28, 2013*. Firstly, I gotten familar with it almost instantly after previous experiences of handling the M8 and M9. The first thing that impressed me is the much usable […]

Three Essential Leica M Typ 240 Hands-On Reviews Published

Three Essential Leica M Typ 240 Hands-On Reviews Published

Looks like February 22, 2013, is the day the Leica M Typ 240 embargo ended. We’re pampered with three excellent introductory reviews by versed photographers Sean Read, Jonathan Slack and Ming Thein. They’re all must read, and all three take different approaches. Reid’s review — subscription only — is very detailed, Jono’s written from a […]

A Preemtive Word on Upcoming Leica M Typ 240 Studio Samples

A Preemtive Word on Upcoming Leica M Typ 240 Studio Samples

Good things take time! Further and higher quality Leica M Typ 240 full resolution DNG and JPEG sample images are safely stored on a hard drive, but I’m not yet able to publish them. Appreciate your understanding. Rest assured, things are looking good — and meanwhile Jono Slack publishes the first official sample gallery! Enjoy. […]

The Leica M Typ 240 File

The Leica M Typ 240 File

While the other traditional camera maker Hasselblad infuriates its last loyal customers with a luxurized NEX-7 hardly anyone understands, Leica seems to feel the pulse of what the market wants. After the highly successful M9, world’s smallest compact full-frame rangefinder camera, Leica achieves the feat to further develop the digital M line without renouncing what […]

Asian Businessman Pays 667,000 Dollars for Golden Leica

Asian Businessman Pays 667,000 Dollars for Golden Leica

Asian love for Leica gear continues unabated. A Hong Kong businessman paid the equivalent of nearly 667,000 US-dollars for a golden Leica special edition at a recent auction in Bangkok, Thailand. For another green version of the special edition combo the businessman forked out further 133’000 dollars, for the total sum of 30 million Thai […]

Leica Goes Mobile

Leica Goes Mobile

Hipsters beware, you’ll soon be able to call a Leica smartphone your own. Or at least a Huawei smartphone fitted with Leica camera and optical technology. Or a Huawei phone with a red dot. The two are teaming up. It also didn’t escape Leica that smartphone sales eat into the boutique luxury segment the venerable […]

Who Needs a Display! Leica Walks the “Perfect Understatement” Talk

Who Needs a Display! Leica Walks the “Perfect Understatement” Talk

“Perfect understatement,” “perfectly understated” — do these marketing terms ring a bell? Leica M, right. The German boutique camera maker just announced the Leica M-A, a purely mechanical camera reduced to the essentials of photography with no monitor, no exposure meter, no battery. Alright, we have to bear with marketing phrases such as “the Leica […]

This Is Leica 2.0 — Some Thoughts on the Designer Leica T

This Is Leica 2.0 — Some Thoughts on the Designer Leica T

Specs aside — it’s a “typical” Leica with relatively noisy upper ISO levels and unsurprisingly moderate AF speed — the new Leica T is quite a stunner. Well the ISO and AF judgment I got from people who shot preproduction models, so it can only get better. But as with any Leica, you don’t buy […]

Why Leica Decided to Leave Its Beloved R Series Behind

Why Leica Decided to Leave Its Beloved R Series Behind

Interesting insights from the Washington Post: why Leica decided to leave its popular R series behind. R lenses could be used on almost any SLR camera. In the end, we learn, it was a strategic decision about capabilities, about a method of winning, about a system in markets… BTW, one of the best all-rounder lenses […]

The Leica Predicament — 2014 Outlook and Beyond

The Leica Predicament — 2014 Outlook and Beyond

Gathered own sources, industry chatter and added common sense. Leica isn’t in an enviable position. The competition gathers pace. Leica’s grand strength continues to be its brand recognition and, above all, the optics. The famed Leica advantage however diminishes as the quality of cameras becomes more similar. For instance, I know from personal talks with […]

Nikon Df Hands-On — The Closest SLR to a Leica, Minus Rangefinder

Nikon Df Hands-On — The Closest SLR to a Leica, Minus Rangefinder

By BRIAN SWEENEY The Nikon Df brings to SLR’s what the Leica M-E and M Monochrom bring to rangefinders: a 21st century incarnation of classic camera controls into a full-frame digital camera. The Leica allows use of manual focus lenses going back over 80 years, rangefinder-coupled and in the 24x36mm format that they were designed. […]

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

Leica CEO Alfred Schopf tells THEME in an interview he’s not giving away anything. So don’t expect any breaking news or secret product insights. Nevertheless, we’re assured that Leica’s strategic expansion with the soon-to-be-opened Wetzlar manufacture “will certainly make it easier for us to translate innovations into products.” Next key event Leica is “particularly looking […]

The Virgin Leica M

The Virgin Leica M

Or virgin Leica? This one-of-a-kind variant of the M Typ 240 is a clinically clean design by and true to the style of Apple’s chief designer Jonathan Ive. Designed by Ive and Marc Newson, this purist Leica M will be given to the highest bidder this November in New York at Sotheby‘s “Jony and Marc’s […]

The Magic of Tilt-Shift Photography With a Leica

The Magic of Tilt-Shift Photography With a Leica

By DIERK TOPP My topic is sort of special and probably not for many readers, but it may be worth to think about using tilt-shift lenses on your Leica when shooting architecture. We’re not talking the miniaturization tilt-shift, but the serious architectural photography. Now, what are tilt-shift lenses? Wikipedia does a better job explaining it […]

DxOMark Leica M9 Sensor Verdict Has Leica Aficionados Baffled

DxOMark Leica M9 Sensor Verdict Has Leica Aficionados Baffled

These results have been around for a while, but maybe Leica photographers preferred to look the other way and DxOMark labs, commonly known for reliable sensor and lens tests, did not want to open a can of worms. In essence a repackaged DxOMark report on the Leica M9 sensor says Leica enthusiasts better be exited […]

February 28, D-Day the Leica M Arrives in Stores (Nearly) Worldwide

February 28, D-Day the Leica M Arrives in Stores (Nearly) Worldwide

I’m getting reports from readers and trusted sources in various parts of the world that the Leica M Typ 240 arrives in stores worldwide. That’s ahead of expected schedule! Well done Leica. Looks like February 28, 2013, is the official Leica M D-Day with Leica boutiques, stores and dealers around the globe receiving first batches […]

The Leica M Max Sensor Explained

The Leica M Max Sensor Explained

The 1/2013 issue of LFI (Leica Fotografie International) offers insights by the creators of the Leica M’s Max sensor and Maestro processor. The leading brains in the matter share their knowledge on how it all came about. Here are some excerpts from LFI 1/2013. For the full article order the magazine’s print issue. Leica developed […]

Order the Leica M

Order the Leica M

Lots has been written on THEME already about the upcoming Leica M Typ 240. Just a few weeks and first deliveries start. Time to secure your package. You can now preorder the Leica M from Amazon (black/silver), B&H (black/silver) or Adorama (black/silver). BTW, ordering the camera from Amazon qualifies for qualifies for 2% back in […]

A Quick Look at the Leica M Settings, Menu and Live View Focusing

A Quick Look at the Leica M Settings, Menu and Live View Focusing

Got a chance the other day to play with a prototype Leica M. Yes, it’s not that difficult to be sold instantly. The M Typ 240 is just a different league, a whole new beast compared to its predecessors, albeit without breaking the strong past and tradition of the brand. Period. The M is snappier, […]